The answer: Other moms online
A post by Stephanie Azzarone at mediapost.com’s Engage: Moms had some interesting statistics:
- 35 million of the 40 million women in the U.S. with children 18 or under are online
- Over 16.5 million of those moms are blog readers or publishers
- 67% of moms online look for help making a purchasing decision
- 78% of moms who blog review products
And moms looking for advice online usually go to other moms…
Studies show that moms are increasingly losing trust in established “experts” — institutions and the like — while trusting more in what other moms have to say. That trust extends beyond members of their family or immediate community to other moms — strangers — they meet online.
In other words, she says “Bloggers can promote products or services more credibly than companies can on their own.”
So, if you are a Mom you can start a home business as a blogger giving advice and selling products to other moms. Many do product reviews as a lead-in to affiliate sales.
Continue reading .
————————
HOSB RSS Feed
Recommended
