You Should Want What CEO’s Want
June 1, 2010 by Paul · Leave a Comment
What do CEO’s want?
Simplicity
Dexterity
Customer Intimacy
Creativity
IBM has just completed a study of over 1500 CEO’s (free registration required to read) and other decision makers from around the world with special emphasis on a group IBM calls “standouts”.
Simplicity. I don’t need to tell you how fast things are changing these days. Many people are being overwhelmed by information and technology overload.
A cell phone user manual is now 3 or 4 times the size of the phone. What did someone come up with? A simple-to-use cell phone. That’s all it does. It has oversize numbers. It’s cheap. It sells!
The idea is to simplify things for both you and especially – the customer. Split-test an ad containing two different keywords – learn vs. easy - and see which one has a better response. Read more.
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