Awhile ago I posted Online Search Beating Yellow Pages which explained that more and more people are searching online for local businesses.
I came across a video from SmallBusinessNewz.com that goes into using online business directories to your advantage…
By adding your business to online directories as well as Google and Yahoo local search you increase your web visibility, get links to your web site and improve your search rankings.
Many online business directories are free. The ones that cost money will have to be decided on based on your advertising budget.
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I recently came across an article showing a survey that had online search (31%) beating Yellow Pages (30%) for the first time in history.
Here are all the results:
A comScore study sponsored by TMP Directional Marketing finds that search engines have become primary sources for seeking local services (31%) — followed by Yellow/White Pages (30%), online Yellow Page-type sites (19%) and then local search sites (11%).
We’ve always advised local businesses to cut down on their Yellow Pages expense by using a smaller ad with their web site address in it. You can provide a lot more information at much less expense using your web site.
Continue reading .
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