Results of Search Engine Marketing Survey

The results of their yearly Search Engine Marketing (SEM) Survey have just been released by MarketingSherpa with some interesting findings. This year, the SEM field was getting so big that they broke their survey down into two parts, SEO and PPC. This survey report deals with SEO.

In the results of over 2,000 responses  from B2B and B2C marketers, the first thing that hit me was only a third of businesses use a formal SEO process. Almost half use what they call  ‘informal processes’ and 20% have no SEO plan at all!

Also, two twists in modern search engine marketing are ‘personalized’ search (which means different people get different search results depending on their search history) which screws up the metrics of your SEO program, and the advent of social media results showing up on search engine results pages (SERPS). Read more.
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