Is Google Being Evil? – Part 2
December 11, 2009 by Paul · Leave a Comment
In Is Google Being Evil? – Part 1 I stressed the importance of business owners protecting their brand. But first, you have to know where information is being written about your business.
Well, Google has come up with a way to post comments about your web site, on your web site, without your knowledge or consent.
It’s called Sidewiki. It’s part of the Google Toolbar and it opens up a separate window above your web pages for people to post and read comments from other visitors. You won’t even know about it unless you install Google’s Toolbar and use it on ALL of your web pages, loading page after page, to see what’s being written. To do this you must enable the ‘enhanced’ version of the toolbar, which means Google then tracks your web surfing. Read more.
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