How do I download YouTube videos? That’s a question we get quite often, so I created a quick video tutorial showing how to download YouTube videos.
There are two steps: downloading the video and downloading a player onto your computer that can watch the videos, which are Flash videos with an.flv file extension.
Related links:
Firefox web browser
NetVideoHunter addon
VideoLAN player (most audio and video files)
Wimpy Player (.flv and .swf)
If you don’t want to use a Firefox addon there’s a video download toolbar that works in both Internet Explorer and Firefox. Just follow the directions on the page, but it only works on .flv files, not other types of video..
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Apple’s recently released iPad has brought video streaming formats to the forefront. Why? Because it doesn’t recognize Flash.
It wasn’t that big a deal when the iPhone shunned Flash, but when the iPad, suitable for Internet browsing, didn’t include Flash it meant that its users would have a limited view of the web.
NOTE: YouTube uses Flash video. Apple added an app that allows YouTube videos.
First, a little background on video streaming. True video streaming requires server software that handles the stream. It monitors the connection speed between the server and the viewer and matches the download speed to the connection speed.
Most web video uses progressive download. That’s where a portion of the video is downloaded and the rest downloads as it’s being viewed. The initial wait time (buffer) and streaming rate are built into the video.
The advantage of progressive downloads are its simplicity and ability to run from any web site. The disadvantage is people with slow connections having to wait during viewing for the video download to catch up and people with fast connections not receiving the optimal experience.
The Video Streaming Battle Begins…
Continue reading .
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Amazon S3 (Simple Storage Service) is a great service for anyone doing business on the web that needs a lot of storage or bandwidth.
The problem with most web hosts is that they charge you every month for the maximum bandwidth you might need, whether you actually do need it or not.
Amazon S3, however, only charges you for what you use. That makes it ideal for streaming video (it’s not actually streaming, it’s progressive download, but we won’t get into that here).
You link to the video html page, the video itself from within a web page on your site, or link to it from within your web site video player. The actual video streams from Amazon S3 through your web site, but it doesn’t add to your web host bandwidth usage.
Continue reading .
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When advertisers buy ads in prime time on television they pay higher costs. With online video there are no higher fees, but there’s still “prime time” according to a new study.
Yahoo! Inc., Interpret LLC, Havas Digital, Warner Bros. Media Research, and PHD just completed a study on online video viewing. The idea was to come up with some metrics for online video advertisers to use.
“We plan to use this new engagement model to help publishers, including Yahoo!, better identify which videos should be shown online, as well as how they can be effectively measured and monetized,” said Radha Subramanyam, head of corporate and media research for Yahoo!.
The study concentrated on three variables – completion of the video, attention to the video and action taken before, during or after the video (like rating the video, sharing the video, posting a comment, etc.).
A big influence on the results was whether the video was “high engagement” or “low engagement”.
According to the study:
- 27 percent of respondents who remembered seeing an ad searched for more information about the product featured after watching high engagement videos, versus only 13 percent for low engagement videos.
- 28 percent visited an advertised brand or product’s website after viewing a high engagement video versus only 10 percent for low engagement videos.
- High engagement videos account for nearly half (47 percent) of ad recall.
So what did they say about prime time?
The study showed spikes in online video consumption among men, women, students and full-time employees during the hours of 12 p.m.- 3 p.m., and then again between 9 p.m.- 1 a.m. The lowest was around dinnertime from 6 p.m.- 9 p.m. Regardless of time of day, one third of people who watch a video share it with friends, family members and colleagues.
The key here is that one third of the people share the video. That sure beats paying a premium to show your ad once a week on a primetime television show. You get a primetime audience every day at minimal cost to your business..
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