“I need a web site.” How many times have we heard those words?
We try to explain – you need more than a web site, you need an online strategy. It includes a web site, probably a blog, a mail list, SEM/PPC/Local marketing strategy and more. Web design is just a small part of it.
However, if you are going to outsource your web design, it pays to know the difference between a web designer, print designer, graphics designer and online marketing firm.
A true web designer concentrates on many things:
- Clean code (e.g. layout using CSS instead of tables)
- Browser compatibility
- User interface (easy navigation, most important content where the viewers eyes go first, set the viewer on a predetermined path)
- Search Engine Optimization (SEO)
- Landing page design – which can be different from overall site design
Depending on their ability in graphics, they should at least be able to tell you the header goes here, a picture goes here, and leave it up to a graphics designer to fill in the blanks.
We constantly tell our clients that you don’t need a web design that wins awards, you need a web design that converts traffic. Continue reading .
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