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Google Analytics Rolling Out New Features

Today Google announced new features it will be adding to Google Analytics in the near future. Google Analytics is its tool for use with Adwords accounts to learn which online marketing initiatives are cost effective and see how visitors actually interact with your site.

The first is two new goals available for tracking – time on site and pages per visit. With more and more businesses trying to track “engagement” in addition to plain numbers of visits they try to make their sites more inviting to visitors.

Google is also expanding mobile reporting. Previously, Google was only able to track mobile devices using Javascript but now you’ll be able to track traffic to your mobile website from all web-enabled devices, whether or not the device runs JavaScript.

They are also improving advanced analysis features like adding advanced table filtering. Watch the quick video below for an overview…

Finally, Google is launching the initial phase of an algorithmic driven Intelligence engine to notify you of changes in tracking data without you having to wade through all of your data on a frequent basis.

According to the Google Analytics Blog, “Intelligence could call out a 300% surge in visits from YouTube referrals last Tuesday or let you know bounce rates of visitors from Virginia dropped by 70% two weeks ago.”

You can also set up your own custom alerts. Again, here’s a short video explaining the Intelligence engine…

Google is also improving API’s for both Analytics and Website Optimizer for more advanced users of Google Adwords.