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Where Do Moms Go For Advice Online?

The answer: Other moms online

A post by Stephanie Azzarone at mediapost.com’s Engage: Moms had some interesting statistics:

  • 35 million of the 40 million women in the U.S. with children 18 or under are online
  • Over 16.5 million of those moms are blog readers or publishers
  • 67% of moms online look for help making a purchasing decision
  • 78% of moms who blog review products

And moms looking for advice online usually go to other moms…

Studies show that moms are increasingly losing trust in established “experts” — institutions and the like — while trusting more in what other moms have to say. That trust extends beyond members of their family or immediate community to other moms — strangers — they meet online.

In other words, she says “Bloggers can promote products or services more credibly than companies can on their own.”

So, if you are a Mom you can start a home business as a blogger giving advice and selling products to other moms. Many do product reviews as a lead-in to affiliate sales.

You can narrow the niche by just blogging about newborns or teenagers, school or travel, etc.

If you are an online marketer, how do you tap into this resource?

In an interview with four mom bloggers, the answer is to do your homework on the blog publisher. Not all moms do product reviews. Read more than just their homepage. Find out where the mom blogger is coming from and whether it matches your marketing strategy.

By getting to know the mom blogger you can establish a more friendly relationship rather than a strictly business one.

From one of the mom bloggers interviewed:

When you write an outreach email, please be respectful and friendly. We realize that it is time-consuming to write individual emails customized to each blogger, but we really appreciate an on-target and respectful message rather than a generic blast email.

If you are marketing to stay at home moms (SAHM’s) take advantage of this neglected part of online marketing.